Melancholy beauty queen staring into space and feeling the
distance between the things we want and the things we get. Lana Del Rey can
conjure an image. We see her dancing in her red dress, her hair done up,
longing, longing, longing. In both the lyrical and musical themes of this song
she transmits vividly the public image that she has created. She brings to mind
the detritus of some heroic age when women lost their virtue tragically while
nonetheless retaining all of the qualities—tarnished in a way that makes them more
desirable—that endangered that virtue in the first place. The haze of smoke
before a beautiful face, lipstick on a highball glass, laughing conspiratorially
in darkened corners, and late, broken mornings are all signs of the image of
womanhood that Del Rey produces in her work and embodies in her public persona.
But this image is of something that has never really
existed. It is a cinematic image, a composed image drawn from mass culture. It
is an image of an image, a simulacrum whose relationship to reality is mediated
through many levels of representation. Its reality is of an artificial sort.
Not because Del Rey is inauthentic in portraying her vision of womanhood but
because that vision was of something already manufactured. As much shit as
people have given Del Rey for daring to curate an image of herself out of
earlier forms of popular melodrama, what she did is perfectly consistent with
the role of the image in contemporary culture. In our late version of
capitalist modernity not only has the line that separates reality from the
representation of reality become completely obscured for many people but images
themselves have been invested with their own reality. How else to explain why
someone would buy a shirt with an image of a corporate logo on it? Simulacra
have become everyday things. Television shows can be based on films that were
based on novels. A singer’s persona can be based on tragic women that never
existed.
But we can see it a different way. Del Rey is one instant of
our society’s relentless ideological assault on the historicity of the past. Modern
capitalist society’s image of itself as both the product of “human nature” and as
“the end of history” depends on the dehistoricizing of the past. Thus rather
than understand the past as the scene of conflicts, struggles, and dilemmas that
relate to who we are in uneven and complicated ways, we have been taught to see
the past as a series of images that are either colorful in nature or simply
dioramas that stage in costume and design earlier versions of ourselves as we
are now. Depicted this way the past loses its historical connection to the
cultures that it generated in order to understand itself. The art and styles
that the past produced as an attempt to represent its own social contradictions
are reduced to surfaces, to a compendium of images divorced from the social contexts
that gave them meaning. This is another way of saying that for Del Rey the past
provides the wardrobe and props that go into building her persona and nothing
more.
But there is yet another way of seeing it. We can also say
that knowing that Del Rey’s persona is a construction does not necessarily
diminish the enjoyment that we might take from her work. Moreover, knowing that
it is all manufactured and artificial does not have to complicate our
relationship to her or her music. The “truth” of authenticity is, in fact, a
convenient explanation that we only draw out when we want to disqualify
something that we don’t like. What actually matters is the way we perceive the
world, and we make “history” and “the truth” conform to our view of reality. There
is, indeed, no such thing as ideology because ideology presupposes “distortions”
that prevent us from comprehending things as “they actually are,” when there is
no shortage of evidence to suggest that we act as if we believe things even when
we doubt their validity. For example, even when we are keenly aware of how much
we are alike other people in our society, we nonetheless act as if we believed
in pure individualism. To rephrase it one more time: Lana Del Rey is an
authentic reproduction of something that never was and no one but ding dongs
understands it any differently.